September 2007
Media Sales Training - Square Peg Publishing
As a result of a particularly successful 3 month business development contract originally undertaken back in 2005, Fully Booked were invited back to undertake a Media Sales Training course for the sales executives on g3 and sister magazine Out In The City.
Four sales executives were given a 4-day basic crash course in media sales specially designed to their collective knowledge and their product marketplace. The training was delivered by our very own in house media sales guru whose proven track record of success provided the delegates the opportunity to learn a vast range of knowledge, skills and top-tips furnished with real life case studies and examples.
The course also featured trouble-shoot sessions and expert guidance and involvement in two separate client pitches - both pitches won the business
Well trained sales staff work faster and more efficiently, bring in more revenue and higher yielding deals effectively developing any publishing title.
Take a look at the testimonial Square Peg wrote for Fully Booked.
Back to case studies