Publishing Consultancy - Regional Lifestyle Magazine Launch
Fully Booked was approached by a client who had decided there was a gap in the market in their local region for a high quality free lifestyle magazine aimed at 20 to 35 year old graduates and young professionals.
After an initial consultation, Fully Booked won the contract to consult on the setting up of the magazine through to training the staff. Subjects covered included;
Market research
Competitor analysis
Project management
Flat planning
Media pack and sales literature
Media sales training
CRM system advice and 'Key Opportunity' tracking system
Sales pipeline index and forecasting
Crucial sales support
Additional expertise via a network of media and publishing professionals
Continued Consultancy and Support
It is credit to the excellent team of staff that a truly superb publication has been produced in an incredible three months and will be launched on Monday 3rd December 2007. The synergy between the client and Fully Booked has been fantastic, just some of the benefits from involving Fully Booked include;
Reduced the costs associated with having no revenue during the start up process by setting the project up much faster than working without expert consultation
Minimised time and money consuming project hold-ups through simple but thorough and effective project management
Prevented unnecessary, expensive and potentially fatal mistakes, through critical knowledge, skills, expertise and experience in publishing
Cut recruitment time and costs and keeping the project on schedule by providing a key member of staff through the FBM Extended network
Provided a competitive edge in a competitive market through effective training and consultancy