Business growth, strategic partnership and contra-deals
Business growth is about so much more than advertising, marketing and sales. Considering product or service diversification in the short term or as a part of the ongoing business plan and strategy, identifying new revenue streams and the development of strategic partnerships with other businesses and organisations that can provide business synergy and growth through collaboration on a campaign or an ongoing basis.
Furthermore, strategic partnership can often be on a contra-deal basis where value, services, IP and audience among other variables can often be traded without money changing hands or, on a profit share basis.